Going into 2020 is a great time for business owners to take a step back and think about what they can do to improve on previous years.
The beginning of the year offers a sense of renewal, a chance to take time and hopefully perform better going forward, both personally and in business. Even if you are satisfied with your business’s performance, it is no excuse to sit back and leave things to be done how they were before. There is always room for improvements in every business, so with that in mind here are a few areas you can focus on in the new year.
Consider the ways your business could be more environmentally friendly. There are simple steps you can take in your efforts to improve your business practices. Reducing waste, using eco-friendly products and turning off electronic equipment are all quick and easy ways to start. An environmentally positive approach can also become a profitable part of your business strategy and marketing. It may be possible to offer ‘green’ products or services to your customers. This creates a positive public image for your business and helps you to stand out among your competitors.
Be social media savvy
The rise of social media dominated the majority of the last decade and doesn’t look to be slowing down. Technology is ever-evolving, meaning the way it can be used as a business and marketing tool is too. Now is an ideal time to do your research; investigate emerging trends for social media marketing and try to analyse the direction in which these trends are travelling. Concentrate on making sure that your social media marketing is informative, creative, and, most importantly, reaching the right audience. Businesses who adapt their website to the more compact screen size of mobile devices will also benefit from more frequent and mobile access.
Create a productive work environment
The physical characteristics of a workspace can have an enormous impact on productivity, health, safety and comfort. Elements such as lighting, colour, layout and noise all contribute to a positive and productive work environment. Ideal work environments are exposed to a significant amount of natural light, are free from clutter and control noise. The new office at DFK Crosbie is an example of natural light and clutter free work environment which we enjoy working in. If you haven’t had a chance to come in and visit our office yet contact us and come for a visit.